Web Site Design Revolves Around Content

Web Site Design revolves around content and content is used to build web site traffic.

What type of content is best?

Words. Because words sell, not graphics.  And not only do they sell, but they also feed the search engine spiders.

To increase sales of your product or service you have to have traffic.  Whether offline or online, traffic is needed to make sales, and if you want to make sales on the internet then you are going to have to build search engine traffic.   Your prospective customers are coming to you from one of the search engines -- unless they already know how to find you.  

Repeat traffic is a small fraction of first time traffic, and first time traffic is going to come from the search engines.  And you are going to show up on the search engine results page based on the match between your text content and the keywords that the prospective customer enters into the search box.

Sure, graphics set the stage -- used sparingly and imaginatively, they can substantially reinforce your sales message. 

To attract the right kind of traffic think about what keywords your prospective customer is using to search by. Put yourself in your prospect's mind.  Don't use content that appeals to you.  It's all about your prospective customer, and what they are looking for.  And don't forget the search engine spiders.

Once you get the prospect to the page you will use the right words to address their needs or concerns, and convert them from a prospect to a customer.

Words will overcome a mediocre look-and-feel. But use the wrong words, and even the most professional-looking site will be instantly destroyed.

Think of all the people you persuade every day...

• your suppliers and your customers

• your co-workers and your boss (if you're the boss, your employees)

• your spouse and your children

• your friends and associates

• even your competitors!

Yes, persuasion with web site content is a bit trickier." It's less spontaneous and the person is not sitting in front of you. But the written word allows you to sell from a distance, and allows you to multiply your efforts.

Do great products automatically sell themselves?

It is the reputation of the great product that makes the sale. And how are reputations built?

By "word" of mouth.

Words sell!  But not just any old words.

Words that offer a value for value proposition. It's words that persuade the customer to buy.

Think about it, how many times do you ever arrive at a Web site with credit card in hand, ready to buy because you just know that the products are great and will meet your needs? 

Of course not. It's the words that "get the order."

• words that arouse
  
  
• reassuring phrases
  
  
• guarantees
  
  
• calls to action that work...

Great copy is not about ruthless manipulation.  It's about introducing the customer to a value-for-value exchange... the customer decides to trade cash for benefits. Of course, it's your words that persuade your visitor to make that decision.

All of it achieved by simply learning how to apply the amazing power of the right words...

Powerful, persuasive, pocket-jingling words...

Words that sell, and continue to sell!...

Day in. Day out. 365 days a year.

Words will achieve astronomically greater results than all the gizmos, over-designed Web sites, and web site traffic generating software put together.

Even greater than any pro copywriter you'll ever find. Why? Because you are the one with passion for your product and knowledge of your target market. 

Use all those those qualities to build persuasive, word-based web site content.

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