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Business development requires a blueprint and communication tool
for your business. A Plan is a device to help current or potential
business owners lay out exactly how they intend to operate their businesses. It
is a road map to tell others how you expect to get there.
A business development plan is basic to your entrepreneurial success.
Therefore, the importance of a comprehensive, thoughtful business plan cannot be
overemphasized. Much hinges on it: outside funding, credit from suppliers,
management of your operation and finances, promotion and marketing of your
business, and achievement of your goals and objectives.
It precisely defines your business, identifies your goals, and
serves as your firm's resume. The basic components include a current and pro
forma balance sheet, an income statement, and a cash flow analysis. It helps you
allocate resources properly, handle unforeseen complications, and make good
business decisions. Because it provides specific and organized information about
your company and how you will repay borrowed money, a good business plan is a
crucial part of any loan application. Additionally, it informs sales personnel,
suppliers, and others about your operations and goals.
Despite the critical importance of a business plan, many
entrepreneurs drag their feet when it comes to preparing a written document.
They argue that their marketplace changes too fast for a business plan to be
useful or that they just don't have enough time. But just as a builder won't
begin construction without a blueprint, eager business owners shouldn't rush
into new ventures without a business plan.
Ninety percent of new businesses fail. Most do so because they
lack specific direction. In one survey, out of 29,000 businesses started, 26,000
of them failed. Of the failures: 67 percent had never written a business plan;
57 percent had no outside guidance; and 71 percent hadn’t taken any business
courses.
Use your business development plan as a tool for refining your
business concept and presenting it to the people who can back you.
When you have completed the research and planning process, your answers will
have created a focused, well-researched business plan that serves as a blueprint
for business operations, management and capitalization. Once completed, review
your business plan to verify the content and structure of your plan. |
